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Monthly Archives: December 2024
The Biggest Global Gaming Conventions 2025
December 20, 2024
Explore the world’s premier gaming and pop-culture events happening across the globe. From developer-focused conferences to fan-centric expos, these shows provide networking opportunities, new game releases, and immersive experiences for exhibitors and attendees alike.
Taipei Game Show
- Dates: January 23rd-26th
- Location: Taipei, Taiwan
- Approx. Attendees in 2024: 360K
The Taipei Game Show is one of Asia’s most prominent global gaming events, attracting developers, industry professionals, and gamers worldwide. It features gaming exhibitions, business matching opportunities, and interactive events that celebrate the gaming culture.
GDC (Game Developers Conference)
- Dates: March 17th-21st
- Location: San Francisco, USA
- Approx. Attendees in 2024: 300K
GDC is the world’s largest professional game industry event, where developers come together to share ideas, innovations, and tools shaping the future of gaming. It covers programming, design, production, and business aspects of game development.
Gamescom Latam (NEW)
- Dates: April 30th-May 4th
- Location: Sao Paulo, Brazil
- Approx. Attendees in 2024: 100K
Gamescom Latam is a new addition to the global Gamescom brand, launching in 2024. Building on the success of Gamescom Cologne, the event expands into Latin America to meet the region’s growing gaming demand. Held in São Paulo, Brazil, it highlights regional and international developers, new game releases, and opportunities for industry networking. This marks a significant step in celebrating gaming culture in one of the fastest-growing markets.
Anime Expo
- Dates: July 3rd-6th
- Location: Los Angeles, USA
- Approx. Attendees in 2024: 392K
Anime Expo is the largest anime and manga convention in North America and a vibrant hub for cosplay. Fans bring their favorite characters to life through detailed costumes, with competitions and photo zones adding to the excitement.
This year, we participated with Goddess of Victory: Nikke, delivering an immersive booth experience that drew an incredible response.
San Diego Comic Con (SDCC)
- Dates: July 25th-28th
- Location: San Diego, USA
- Approx. Attendees in 2024: 150K
San Diego Comic-Con is the largest comic book and pop culture convention in North America. While best known for its focus on movies and comics, it has also become a significant platform for gaming conventions, featuring game showcases, announcements, and interactive panels that attract gaming fans and professionals.
ChinaJoy
- Dates: August 1st-4th
- Location: Shanghai, China
- Approx. Attendees in 2024: 367K
ChinaJoy, also known as the China Digital Entertainment Expo & Conference, is Asia’s leading platform for gaming, e-sports, and digital entertainment technology.
Gamescom
- Dates: August 20th-24th
- Location: Cologne, Germany
- Approx. Attendees in 2024: 335K
Gamescom has solidified its position as the largest gaming event in the world since the discontinuation of E3 following the COVID-19 pandemic. As the premier platform for gaming announcements, exhibitions, and industry networking, Gamescom continues to attract global attention, serving as a central hub for developers, publishers, and fans alike.
Tokyo Game Show
- Dates: September 25th-28th
- Location: Chiba, Japan
- Approx. Attendees in 2024: 274K
Tokyo Game Show is a key gaming convention that bridges Japan’s gaming industry with global audiences. The event features immersive showcases, cutting-edge technology, and extensive business networking opportunities.
New York Comic Con (NYCC)
- Dates: October 3rd-6th
- Location: New York, USA
- Approx. Attendees in 2024: 200K
New York Comic Con blends pop culture with gaming, offering a unique space for fans and developers alike. As one of the largest conventions in the world, NYCC has expanded its gaming presence, hosting video game demos, exclusive announcements, and immersive fan experiences.
G-Star
- Dates: November 13th-16th
- Location: Busan, Korea
- Approx. Attendees in 2024: 215K
G-Star Korea first launched in 2005, has grown into one of the premier gaming conventions in the world. Over the past 19 years, it has become a key platform for IP launches, networking, and showcasing emerging trends in the gaming industry. The event has continually evolved, attracting industry leaders, developers, and innovators from around the globe to connect, collaborate, and shape the future of gaming.
AGF (Anime Game Festival)
- Dates: Early December
- Location: Ilsan, Korea
- Approx. Attendees in 2024: 72K
AGF 2024 stands out as one of the most exciting gaming conventions, especially for fans of subculture and cosplay. Known for its vibrant atmosphere, the event attracts a wide range of attendees, from gaming enthusiasts to passionate cosplayers. Our presence at AGF included the stunning Nikke booth, showcasing our expertise in exhibition design and event execution. Explore the highlights of this dynamic convention through our YouTube Shorts.
Comic Market (Comiket)
- Dates: August 10th-11th & Late December
- Location: Tokyo, Japan
- Approx. Attendees in 2023: 260K
Comic Market, also known as Comiket, is the world’s largest doujinshi fair. The event celebrates independent creators, offering a platform for self-published manga, anime, and fan works.
Top 5 Biggest Global Gaming Conventions
IFA Booth Design & Operation Tips for Exhibitors
December 6, 2024
IFA Booth Design & Operation Tips for Exhibitors
Managing the Logistics of Large Booths
At IFA 2024, Eidetic Marketing showcased Midea’s impressive booth in Hall 5.1, covering approximately 28,000 square feet. To put that into perspective, that’s almost half the size of a standard football field.
Fabricating a booth of this scale requires careful preparation. For Midea’s display, our team arrived in Germany a month before the event to oversee the construction process, ensuring that the design, logistics, and build were on track for a smooth launch.
Such large booths often require early approvals from Messe Berlin’s operations office to comply with local regulations. Construction can only begin once permissions are secured. Additionally, services such as transportation logistics, electricity, and internet connectivity must be applied for through the *IFA eZone—a centralized system for exhibitors.
For IFA 2024, super early applications opened on July 29, with booth construction starting on August 26. Staying ahead of these deadlines is essential for avoiding delays and ensuring everything is ready on time.
*After your company registers as an IFA exhibitor, the operations office will provide a dedicated exhibitor ID for accessing the IFA eZone Site.
How to Apply Show Services for a Successful Exhibition
What is Show Service?
Show Service encompasses everything necessary for booth setup, operation, and dismantling to ensure a seamless exhibition experience. In home appliance exhibitions like IFA, products such as washing machines, induction cooktops, and other appliances often require live demonstrations.
To ensure these appliances function smoothly, essential utilities must be properly set up. This includes basic utilities like internet and electricity, as well as more specialized services such as water supply and drainage or ventilation systems. Additionally, exhibitors are required to install sprinklers in compliance with the venue’s fire safety regulations.
Show Services List & Application Dates for IFA 2025
| Show Services | Schedule | Note |
| Load Distribution Measures, Timber Packing | Application required at least 6 weeks before construction starts. | For floor reinforcement work. |
| Electrical Installations | 4 weeks prior to the show. | |
| Internet Access | 4 weeks prior to the show.Essential guide for IFA exhibitors: Learn how to navigate booth fabrication, show services, and parking tips to ensure a smooth and successful exhibition at IFA Berlin | Additional documentation required for separate Wi-Fi installation. |
| Sprinkler Installations | 4 weeks prior to the show. | Late orders will incur additional charges. |
| Water Installation | 4 weeks prior to the show. | |
| Logistics | Reservations available starting June 15. | Transport via IFA’s designated logistics partners. |
| Air-Conditioning | 4 weeks prior to the show. | |
| Waste Disposal for Construction & Dismantling | 2 weeks prior to the show. | |
| Late Work / Night Access | Application required by 3:00 PM on the day of the official setup schedule. | Must be applied through IFA E-Zone. |
| Stand Security | 4 weeks prior to the show. | Apply through Messe Berlin eShop. |
Other Platforms for Application
- IFA eZone: Use this platform for critical exhibitor services like exhibitor badge registration and VIP parking ticket applications.
- Messe Berlin eShop: Book additional booth requirements such as TV rentals, furniture, and stand security services.
By staying ahead of these deadlines and coordinating with the respective platforms, exhibitors can ensure a smooth and well-prepared exhibition at IFA.
Parking Tips for IFA Exhibitors
Messe Berlin is massive, resembling a sprawling maze. During IFA, with over 210,000 visitors and 1,800 companies attending, parking becomes one of the biggest challenges. Here’s how to navigate parking at this international exhibition.
VIP Parking Ticket
The parking lots around Messe Berlin are at least a 10-minute walk from the exhibition halls. For exhibitors carrying heavy equipment or large amounts of materials, this distance can be a significant hurdle. In such cases, securing a VIP Parking Ticket is a great option. This ticket grants you access to parking spaces near the halls, making it easier to load and unload items.
However, the cost of convenience is high: €509 per vehicle for the entire exhibition period. If you miss the application deadline, which is two weeks before the show opens, prices increase significantly.😇
For those without a VIP Parking Ticket, general parking is available at €20 per day in designated lots. Additionally, there is a free parking area near the north side of Messe Berlin, around Halls 18–20, for exhibitors looking to cut costs.
IFA Exhibitors Tips
To save costs, you might consider using only one VIP Parking Ticket for your primary vehicle (e.g., for loading/unloading) while other team members park in general parking lots for €20 per day. This approach balances convenience with budget efficiency.
IFA Parking Tips Summary
- Vehicles with VIP Parking Tickets are scanned at the exhibition gate by on-site staff. After the exhibition opens, both the driver and passengers must present their IFA badges to enter.
- Exhibitors starting setup before the official construction schedule can park for free near the halls. However, starting from August 26, a separate parking ticket is required to park inside the gates.
- For parking in external lots, you can purchase tickets onsite for €20 per day. If you wish to park inside the exhibition gates, tickets must be purchased online in advance and collected from the designated parking ticket booth.
- The P18 zone on the west side of Messe Berlin houses the parking ticket booth. You can access the online purchasing portal via a QR code at the booth. Once your purchase is confirmed, you can collect your parking pass directly from this location.
By following these tips and planning ahead, exhibitors can avoid parking headaches and focus on ensuring a successful IFA experience.
Next
Applying for show services and parking permits on time is key to a smooth exhibition at IFA Berlin. Missing deadlines can lead to operational issues and added costs, so early preparation is essential.
In our next guide, we’ll cover must-know stores near Messe Berlin for last-minute essentials like furniture, groceries, and client snacks. Stay tuned!
Previous: How to Prepare for Success at IFA Berlin 2025
How to Prepare for Success at IFA Berlin 2025
December 1, 2024
How to Prepare for Success at IFA Berlin 2025
What is IFA Berlin?
IFA Berlin is one of the three largest IT and technology exhibitions in the world, renowned for its scale and influence. With a history dating back to 1924, it holds the title of the oldest global home appliance exhibition. The event takes place in the massive 2,045,142 sq. ft. Messe Berlin Exhibition Hall, attracting the latest innovations in home appliances and consumer electronics.
Celebrating 100 Years of IFA Berlin
This year marks the 100th anniversary of IFA Berlin, a historic milestone for the exhibition. Originally established before World War II, the exhibition hall was constructed during the Nazi era, making it a site of significant historical interest. Notably, Albert Einstein delivered a speech at the event, further solidifying its legacy as a cultural and technological herita ge.
In 2024, 138 countries and about 1,800 companies participated, showcasing groundbreaking advancements and underscoring IFA’s global appeal.
Eidetic Marketing at IFA Berlin 2024:
Master Agency of Midea’s Booth Execution
At the 2024 IFA Berlin, Eidetic Marketing was proud to serve as the master agency for Midea, one of the world’s leading home appliance brands. Our team, comprising staff from across the globe, executed a stunning booth in Hall 5.1, covering an expansive 27,614 sq. ft.
The booth showcased 200 home appliance pieces, including air conditioners, washers and dryers, refrigerators, and more. We also built a two-story business center to create a professional meeting space. The meticulous organization allowed attendees to experience Midea’s innovations in a cohesive and impactful way.
Balancing Technology & Humanity
IFA Berlin is where technology meets humanity, and home appliance brands combine IT and AI innovation with a focus on user experience. Visitors were drawn to Midea’s latest advancements, which demonstrated how smart technology can enhance everyday life.
To strike the right balance, we ensured the booth was inviting, natural, and people-centered. By studying Midea’s hundreds of products, we designed a space where attendees could engage with technology while feeling a sense of warmth and comfort. The booth embodied “Technology with Humanity,” showcasing products in an intuitive and relatable way.
How to Prepare for Success at IFA Berlin 2025
To execute a successful booth at IFA Berlin, user experience is paramount. Organizing attendees’ journey through the booth requires thoughtful planning.
At Midea’s booth, we created zones for specific product categories—air conditioners, refrigerators, and induction cooktops—that flowed seamlessly together. The design featured carefully curated lighting set at 4000K to create a welcoming atmosphere and offer an approachable and intuitive experience. The goal was to allow visitors to envision themselves using the products in real-life scenarios.
Results from Midea at IFA 2024
Over 30,000 visitors explored the Midea booth during the five-day exhibition, with 8,300 attendees actively participating in product demonstrations. The booth left a lasting impression, as visitors experienced more than just new product launches—they felt at home in the space. This emotional connection emphasized the potential of exhibitions to create meaningful and memorable moments that extend beyond the showroom floor.
Choosing the Right Agency for IFA Berlin
IFA Berlin is not just an exhibition; it’s a global platform for innovation and human connection. At Midea’s booth, Eidetic Marketing demonstrated how creative booth design, thoughtful user experiences, and a perfect balance of technology and humanity can elevate brand perception and audience engagement. For brands seeking to make a lasting impact, IFA Berlin offers endless possibilities and partnering with an experienced agency like Eidetic can turn your vision into an unforgettable experience that resonates with every visitor.
