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Monthly Archives: November 2025
NCSOFT at G-STAR 2025: Redefining the Game Show Experience
November 18, 2025
NCSOFT at G-STAR 2025: Redefining the Game Show Experience
The Main Sponsor That Defined G-STAR 2025
NCSOFT served as the Diamond Sponsor of G-STAR 2025, presenting the event’s largest booth with an impressive 300 booth installation. (2,700㎡)
The company unveiled five new titles — AION2, Cinder City, Horizon Steel Frontiers, Limit Zero Breakers, and Time Takers.
This year’s booth went beyond a simple showcase. It embodied NCSOFT’s creative vision and its ambition to redefine what a game exhibition could feel like.
🎮 Watch the Booth Highlights: NC Booth at G-STAR 2025
Booth Concept: “Next Cinema”
The overarching theme of NCSOFT’s booth was CINEMA, a nod to the company’s long-standing philosophy of “Next Cinema.”
The concept reflects NCSOFT’s belief that games can evoke emotions beyond those experienced in film — where storytelling, technology, and artistry converge.
At the heart of the booth stood the NC CINEMA, an enormous dome-shaped LED theater that became the symbol of the entire event.
This was not a conventional display. The panoramic dome wrapped from floor to ceiling, filling every inch of the interior with synchronized LED visuals.
As the lights dimmed and the screens illuminated, visitors found themselves surrounded by cinematic motion and sound — as if stepping directly into a living game world.
The experience went far beyond passive viewing. Each screening was designed to envelop visitors in NC’s creative universe, turning spectators into participants in the story.
Throughout the four-day show, the dome continuously drew massive crowds, its glow visible across the exhibition hall.
🎥 Watch the NC CINEMA Experience
Outdoor Presence
Before visitors even entered the exhibition hall, NC’s presence could be felt across Busan.
From Busan Station to BEXCO, large-scale OOH installations carried the cinematic theme outward, transforming the path itself into part of the experience.
Each display featured elements from AION2, giving travelers the sense of journeying into another world before they even stepped inside.
NC Demo Zone at G-STAR
Two main titles anchored NCSOFT’s demo experience — AION2 and Cinder City.
Each space was designed not just for gameplay, but to extend the worldbuilding of the games into physical form.
The AION2 zone reimagined the eternal conflict between the Elyos and the Asmodians — light and shadow, heaven and abyss.
Divided by soaring angelic statues and banners representing opposing factions, the space symbolized the boundary between two realms.
Soft lighting and monumental wings created a sacred atmosphere that made players feel as if they were stepping into the heart of Atreia itself.
Meanwhile, the Cinder City zone transported visitors to a dystopian version of Seoul.
The set was built with weathered barricades, industrial signage, and fractured asphalt — a detailed recreation of an urban ruin.
Neon lights flickered against metallic surfaces, capturing the tension of a city on the brink of collapse.
Players experienced tactical missions surrounded by debris and firelight, embodying the essence of survival within a fallen metropolis.
Cosplay & Events
The booth remained active throughout the event with performances and interactive activities.
Professional cosplayers brought AION2 and Cinder City characters to life, attracting continuous lines for photos.
Visitors joined stamp missions and on-site lucky draws, earning exclusive items such as keyrings, umbrellas, and tumblers designed around NC’s game IPs.
G-STAR Experience
Anyone who visited G-STAR 2025 would agree — NCSOFT was the unmistakable centerpiece of the show.
Its booth wasn’t just the largest; it was the one that defined how a game exhibition can feel.
Every part of the experience — from the cinematic dome to the demo zones — was designed to draw players into the story, not simply show it.
The NC CINEMA dome proved that physical space, digital art, and emotion can merge into one seamless experience.
It was a reminder that at the heart of every great game lies not only technology, but how it makes players feel.
Through this year’s showcase, NCSOFT demonstrated what true user experience in gaming looks like —
a world where every detail, from light to sound, exists to deepen immersion and connection.
Game Exhibition Portfolio
BlizzCon 2026 Returns After 3 Years
November 10, 2025
BlizzCon 2026 Returns After 3 Years
After four years without an in-person convention, BlizzCon made its comeback in 2023.
Now, three years later, Blizzard is preparing to bring its legendary fan festival back on September 12–13, 2026, once again at the Anaheim Convention Center.
BlizzCon 2026 Ticket & Event Overview
✔️Event Dates: September 12 – 13, 2026
✔️Location: Anaheim Convention Center, California
Ticket Types & Pricing
- • Early Bird Pass: US $249.99
- • General Pass: US $289.99
- • Charity Night Add-on: US $499.99
- • Darkmoon Faire After Hours Add-on: US $89.99
The early bird tickets sold out within an hour of release, and even the exclusive Darkmoon Faire After Hours add-on reached full capacity almost immediately.
General ticket sales will open on November 18, 2025, at 9 a.m. PST, giving fans another chance to secure their spot at the Anaheim Convention Center.
What to Expect at BlizzCon 2026
According to Blizzard, BlizzCon 2026 will bring back its signature programs — the Opening Ceremony, developer panels, and the Darkmoon Faire. It will also feature global esports competitions, hands-on gameplay zones, and other community activities.
Darkmoon Faire
A longtime fan favorite, the Darkmoon Faire is Blizzard’s in-person carnival experience — a themed zone filled with game-inspired activities, photo spots, exclusive merchandise, and collectibles.
It’s where the digital worlds of Warcraft, Diablo, Overwatch, and StarCraft come to life, allowing fans to step directly into Blizzard’s universe between panels and tournaments.
Esports Competitions
BlizzCon 2026 will also host the finals of Blizzard’s top global tournaments. Professional players and fans from around the world will gather in Anaheim for the ultimate showdown.
- ✔️Overwatch World Cup Finals
- ✔️World of Warcraft Grand Finals
- ✔️World of Warcraft Arena World Championship Grand Finals
- ✔️Hearthstone Masters Tour World Championship
- ✔️The Blizzard Classic Cup — a brand-new competition debuting this year
Together, these competitions showcase the best of Blizzard’s competitive scene and bring the energy of its global community into one shared space in Anaheim.
Other Major Game Studio Festivals
Beyond BlizzCon, many other large-scale gaming festivals have become fan favorites among global audiences.
Riot Games hosts the League of Legends World Championship, a massive esports and music-driven event that fills stadiums across the world.
Square Enix continues to engage its Final Fantasy community through the Final Fantasy XIV Fan Festival, a touring celebration held in Tokyo, Las Vegas, and London.
Epic Games also brings players together with the Fortnite Festival, where gaming, concerts, and creator culture blend into a single live experience.
These offline gatherings, once paused during the pandemic, are making a strong comeback. In-person festivals are again becoming key drivers of fan engagement and brand storytelling across the gaming industry.
How Offline Events Shape Game Brand Experiences
BlizzCon has always been more than a gaming convention — it’s a space where a brand’s world becomes tangible.
For Blizzard, this physical gathering of players, creators, and developers transforms digital communities into immersive, shared brand experiences.
These shared moments — cheering at reveals, meeting teammates in person, or walking through a universe they helped build — deepen players’ engagement and strengthen their connection to the brand’s storytelling.
For game studios, the lesson is clear:
offline festivals are not just celebrations, they’re strategic extensions of world-building.
They expand the game’s universe beyond the screen, foster community loyalty, and generate content that continues to live long after the event ends.
Game Festivals with Eidetic Marketing
At Eidetic Marketing, we’ve collaborated with global game brands across a wide range of offline experiences — including World Cyber Games (WCG), Tencent Roadshow, and major international festivals like Gamescom, Anime Expo, and Tokyo Game Show (TGS).
Through these projects, we continue to help studios bring their visions to life, connect with players in meaningful ways, and strengthen their presence in the global gaming community.
G-Star Korea 2025: Everything You Need to Know
November 3, 2025
G-Star Korea 2025: Everything You Need to Know
The Return of Korea’s Largest Game Show
G-Star Korea 2025 marks its 21st anniversary this year. The show runs from November 13 to 16 at BEXCO, welcoming leading names in global gaming. As Korea’s biggest game exhibition, G-Star continues to grow as a global platform that connects developers, publishers, and players.
In this article, we take a closer look at the G-Star 2025 schedule and some of the most eye-catching booths.
🔎 Our Article: How to Exhibit at G-STAR Korea?
G-STAR 2025 Schedule Overview
This year’s program features a dynamic mix of business, entertainment, and community events over four days:
From game launches and e-sports tournaments to cosplay and networking sessions, the show offers something for everyone in the gaming community.
*G-STAR Indie Showcase: The G-STAR Indie Showcase highlights outstanding indie games from Korea and abroad. In particular, it offers developers a platform to exhibit, communicate with players, and gain visibility within the global gaming community.
Featured Exhibitors at G-Star Korea 2025
The BTC Exhibition Hall at G-Star Korea 2025 will feature major game companies and organizations across large, themed booths. NC (A06), Krafton (A01), and Webzen (E09) anchor the show floor with the biggest spaces, joined by Netmarble, Google Play, and Gravity at the center.
In addition, Government and regional agencies such as KOCCA and Gyeongnam Global Game Center also return to support indie and startup creators.
Each booth layout reflects the unique identity of its brand, offering visitors an immersive look at Korea’s gaming ecosystem.
The Biggest Booth: NC
For the first time, NC (NCSOFT) steps in as the main sponsor of G-Star Korea 2025, unveiling its largest-ever booth with 300 booths (2,700㎡) — a space dedicated to showcasing its new game lineup.
NC’s showcase will feature:
- ✔️AION 2 (launching November 19)
- ✔️Cinder City – an open-world tactical shooter
- ✔️Time Takers – a next-generation time survival shooter
- ✔️Limit Zero Breakers – an anime-style action RPG
- Plus, one unannounced title revealed exclusively on-site
The booth’s futuristic design emphasizes immersion and storytelling — a physical extension of NC’s creative universe.
At its center, a massive cinematic LED dome will showcase exclusive in-game footage and cinematic content. Visitors can expect a spectacular large-scale display that brings NC’s new titles vividly to life.
Krafton: Palworld Mobile Takes the Stage
Meanwhile, Krafton will present two themed spaces at G-Star 2025.
The main booth is designed as a Palworld Mobile experience zone, where visitors can play the game and join various themed events.
Players can take part in tutorials, on-site missions, and alpha test sign-ups for Palworld Mobile.
Above the main area, CAFE PUBG will serve as an interactive rest space themed around the PUBG: Battlegrounds universe.
Here, visitors can enjoy themed donuts and drinks while browsing a selection of PUBG merchandise.
Exclusive items include keyrings, cushions, umbrellas, tumblers, and magnets — all designed for fans attending the show.
KRAFTON at G-STAR 2025 & CAFE PUBG
Webzen: Gate of Gates Debut
Webzen returns to G-Star with a 100-booth exhibition (about 900㎡), premiering its new title Gate of Gates.
Visitors can also explore interactive spaces featuring its in-house game Tervys and character brand Webzen Friends, alongside developer talks, cosplay showcases, and on-site reward events like lucky draws and stamp missions.
Why G-Star 2025 Matters
G-Star has long played a central role in Korea’s gaming culture — not only as a trade exhibition, but as a festival for players.
For Korean gamers, it’s a rare chance to experience new titles firsthand, meet developers, and feel the excitement of the industry up close.
Every year, B2C game companies compete to capture fans’ attention through bold booth designs and immersive storytelling.
From interactive zones to live showcases, each space reflects the personality of its game IP, turning BEXCO into a living, breathing game world.
Ultimately, G-Star is about more than just announcements or business deals. It’s where brands and players connect through creativity and experience.
At Eidetic Marketing, we participate in G-Star every year to support our partners and explore new creative opportunities.
If your brand plans to exhibit at G-Star 2026, feel free to reach out — we’d love to collaborate and help bring your booth experience to life.
