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NCSOFT at G-STAR 2025: Redefining the Game Show Experience
November 18, 2025
NCSOFT at G-STAR 2025: Redefining the Game Show Experience
The Main Sponsor That Defined G-STAR 2025
NCSOFT served as the Diamond Sponsor of G-STAR 2025, presenting the event’s largest booth with an impressive 300 booth installation. (2,700㎡)
The company unveiled five new titles — AION2, Cinder City, Horizon Steel Frontiers, Limit Zero Breakers, and Time Takers.
This year’s booth went beyond a simple showcase. It embodied NCSOFT’s creative vision and its ambition to redefine what a game exhibition could feel like.
🎮 Watch the Booth Highlights: NC Booth at G-STAR 2025
Booth Concept: “Next Cinema”
The overarching theme of NCSOFT’s booth was CINEMA, a nod to the company’s long-standing philosophy of “Next Cinema.”
The concept reflects NCSOFT’s belief that games can evoke emotions beyond those experienced in film — where storytelling, technology, and artistry converge.
At the heart of the booth stood the NC CINEMA, an enormous dome-shaped LED theater that became the symbol of the entire event.
This was not a conventional display. The panoramic dome wrapped from floor to ceiling, filling every inch of the interior with synchronized LED visuals.
As the lights dimmed and the screens illuminated, visitors found themselves surrounded by cinematic motion and sound — as if stepping directly into a living game world.
The experience went far beyond passive viewing. Each screening was designed to envelop visitors in NC’s creative universe, turning spectators into participants in the story.
Throughout the four-day show, the dome continuously drew massive crowds, its glow visible across the exhibition hall.
🎥 Watch the NC CINEMA Experience
Outdoor Presence
Before visitors even entered the exhibition hall, NC’s presence could be felt across Busan.
From Busan Station to BEXCO, large-scale OOH installations carried the cinematic theme outward, transforming the path itself into part of the experience.
Each display featured elements from AION2, giving travelers the sense of journeying into another world before they even stepped inside.
NC Demo Zone at G-STAR
Two main titles anchored NCSOFT’s demo experience — AION2 and Cinder City.
Each space was designed not just for gameplay, but to extend the worldbuilding of the games into physical form.
The AION2 zone reimagined the eternal conflict between the Elyos and the Asmodians — light and shadow, heaven and abyss.
Divided by soaring angelic statues and banners representing opposing factions, the space symbolized the boundary between two realms.
Soft lighting and monumental wings created a sacred atmosphere that made players feel as if they were stepping into the heart of Atreia itself.
Meanwhile, the Cinder City zone transported visitors to a dystopian version of Seoul.
The set was built with weathered barricades, industrial signage, and fractured asphalt — a detailed recreation of an urban ruin.
Neon lights flickered against metallic surfaces, capturing the tension of a city on the brink of collapse.
Players experienced tactical missions surrounded by debris and firelight, embodying the essence of survival within a fallen metropolis.
Cosplay & Events
The booth remained active throughout the event with performances and interactive activities.
Professional cosplayers brought AION2 and Cinder City characters to life, attracting continuous lines for photos.
Visitors joined stamp missions and on-site lucky draws, earning exclusive items such as keyrings, umbrellas, and tumblers designed around NC’s game IPs.
G-STAR Experience
Anyone who visited G-STAR 2025 would agree — NCSOFT was the unmistakable centerpiece of the show.
Its booth wasn’t just the largest; it was the one that defined how a game exhibition can feel.
Every part of the experience — from the cinematic dome to the demo zones — was designed to draw players into the story, not simply show it.
The NC CINEMA dome proved that physical space, digital art, and emotion can merge into one seamless experience.
It was a reminder that at the heart of every great game lies not only technology, but how it makes players feel.
Through this year’s showcase, NCSOFT demonstrated what true user experience in gaming looks like —
a world where every detail, from light to sound, exists to deepen immersion and connection.
