Project Background

BMW AirConsole is a gaming platform that offers immediate access to casual games on in-car entertainment systems. Through AirConsole's hardware-free, cloud-based delivery technology, players can conveniently use their smartphones as game controllers. To dynamically convey BMW Group's inaugural transformation into a mobility company to customers, an immersive digital experience showcasing AirConsole was unveiled at Gamescom.

Gamescom is renowned as the premier global gaming event and trade fair, celebrated for its extensive exhibition space and substantial visitor turnout. Every year, companies and publishers from around the world come together to unveil their latest software and hardware offerings to industry professiona ls and enthusiasts.

EIDETIC partnered with BMW to oversee the planning and execution of the Gamescom exhibition for the effective presentation of the AirConsole service.